The name James Beard is to foodies as Pavlov’s bell is to
dogs. You hear the name and you immediately think of food so genuinely good and so simply scrumptious that your mouth begins to salivate.
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The play honors the epicure who started it all.
Long before the Food Network was concieved, James Beard was the
star of the first-ever TV cooking show on NBC called I Love to Eat (in 1946) where he demonstrated techniques for everyday
American cookery. He wasn't a gourmet—in fact he despised the pretentiousness of that word—Beard’s philosophy was “Be simple.
Be honest. Fresh ingredients, the best you can find, in season.” It’s a bit
ironic that a man who wrote 26 cookbooks would say something like “There are no
new recipes, just variations on a theme,” and yet he did. His ground-breaking
way of cooking, one that included being true to one’s region, has stood the test of time
and inspired so many great chefs.The James Beard Foundation was set up in his memory to provide
recipes, education and scholarships that help aspiring culinary students from
all walks of life, while preserving his vision of American culinary's heritage and future.
You don't have to be a chef or a foodie, you just have to love to eat.
I’ve accepted it, as a Jewish girl, I've always known how to eat… let’s face it, food is in my genes. As a skinny child, I think I heard the words “Eat, you’re a growing girl” (insert New York Jewish mother accent here) more than I heard anything else, including "Would it kill you to clean up your room?". My memories of childhood strongly steeped in food, like a good cup of tea. Food was not only the centerpiece of every religious holiday, it was also used as reward for good behavior, punishment for bad and was one of the ways my parent’s showed their love (my mother by cooking our favorite meals and my father who valued sharing culinary experiences with his kids by taking us out to ethnic restaurants so as to expose us to different foods from around the world). Though I clearly understood the foods of my culture, I wouldn't truly understand or appreciate the foods of my region, or seasonal or locally-sourced cooking until I moved to Portland.
Portland gets a new pantry.
Portland is fortunate to have a multitude of seasonal and even some year-round farmer's markets. And with places like New Seasons, finding fresh, local produce and the best ingredients needn't ever be a challenge. But things are about to get even easier and more interesting for Portlanders. Watch for the James Beard Public Market at the west end of
the Morrison Bridge to arrive soon. The full-time, year-round, indoor-outdoor
market will feature 40-60 permanent vendors who can help you satisfy your
cravings for fresh and local cuisine.
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