Savvy Marketing Ploy Leads to Sweet Costco Wine Score

I recently found myself diverted from my typical Oregon wine tasting excursions to honor my mother-in-law who retired after 36 years of teaching high school English. We were having a big party for her and made a special trip to the Kennewick, Washington Costco to pick up some cheesecakes (as if you could just go to Costco for one thing). Since we had to pass through the wine section to get to the bakery, my eyes were browsing all the lovely local offerings along the way, with no intention of buying a thing. As I strolled past a certain bin, however, my eyes became locked… I was mesmerized by what I was seeing. Were all those bottles really hand signed? It was as if they were a hand written invitation, sent directly to me. I read all the different ways the winemaker had signed the bottles, “Cheers, Salut, Prost, Skal… ” and I knew I would be buying one. Fortunately, my mom-in-law saw my interest (or the puddle of drool pooling at the side of my mouth) and she bought it for me. So, cheers to you Marcie, both for your heartfelt dedication to your students and for supporting me as a writer/blogger/person. Congratulations, and I truly hope retirement rocks!!

The wine that caught my eye like a handsome man across the room at a boring party was a 2008 Tamarack Cellars Chardonnay; I was familiar with Tamarack Cellar's wine as they make some killer reds. I liked the name (or its similarity with my own anyway). The price point was extremely attractive—at $15, if it was good, it would be an affordable luxury. But, I have to tell you, what really sold me on that bottle was the personal touch—the autograph. I try to be a savvy consumer and not fall for clever gimmicks. Animals, sexy women and funny names don’t typically suck me in, but a signed bottle, well that’s obviously a whole other story. What a cool conversation piece.

Tamarack Cellars, founded in 1998 by Ron and Jamie Coleman, is located in Walla Walla Washington, though they source their fruit from premium vineyard sites located within several different Washington AVAs (American Viticultural Area). The winery must be a site, as it’s housed in a restored WWII fire station and barracks at the Walla Walla Airport Complex, which I sincerely hope to visit when I go to the Wine Bloggers Conference at the end of this month (woohoo!).

I admit to some trepidation purchasing this wine; I was afraid I was being suckered in by a silly signature that added a perceived value. That signature (which was actually that of the Assistant Winemaker—as opposed to the Head Winemaker and founder—so, feeling ever so slightly duped) was enough to change my expectation of that wine, after all, Danny Gordon put his name on it—it had to be good. I worked through my fear, brought the wine home, chilled that bad boy down and poured up a glass that didn’t make me imagine Mr. T saying he pitied the fool who fell sucker to a dumb marketing ploy. Until we sip again…

Cheers!